J Concept 5th Anniversary Official Article “The Only One in Your Mind” A Brand That Wins Customers’ Hearts 5 Years of Trust, a Shared Journey, and the Beginning of a New Adventure

J Concept Co., Ltd., the operator behind Thailand’s beloved Korean fried chicken brand GUGU Chicken, will celebrate its 5th anniversary on April 21, 2025.

Since entering the Thai market in 2020, J Concept has pursued its mission of becoming “The only one in your mind” focusing on delivering authentic Korean dining experiences that revolve around people, shared moments, and memorable experiences that leave lasting impressions.

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